Meta Ads · 4 min read · Updated 15 Nov 2026 · By GrowGram Media
The agency fee pays for the work: content, account management and setting up your campaigns. The ad spend is the money Meta charges to show your ads to people. At GrowGram Media you pay the ad spend directly to Meta from your own ad account, so there are no hidden margins.
What is the agency fee?
It is the monthly price of your plan: ₹2,499 (Silver), ₹4,999 (Gold) or ₹9,999 (Platinum). It covers designing posts, editing reels, writing captions, managing your profile and setting up and optimising your ad campaigns.
What is ad spend?
Ad spend is your advertising budget on Meta. It decides how many people see your ads. You add it to your own Meta ad account and Meta charges it directly.
Why do we keep them separate?
- Transparency: you can see every rupee spent on ads inside your own account.
- Control: you decide how much to spend and can increase or reduce it any month.
- No hidden margins: your ad money goes straight to Meta.
Example
Gold plan ₹4,999 + ad budget ₹10,000 = ₹14,999 per month. ₹4,999 goes to GrowGram Media and ₹10,000 goes to Meta for advertising.
What is the difference between a campaign, an ad set and an ad?
| Level | What it means |
|---|---|
| Campaign | The goal of your advertising, for example getting messages, leads or sales. |
| Ad set | Who sees the ads and where: audience, location, placements and budget. |
| Ad | The actual creative people see: image or video, text and button. |
One campaign can run several ad creatives. That is why our plans mention both campaigns and creatives.
How many ad creatives does a small business need?
To start, 3–6 creatives are usually enough. You don't need a separate campaign for every creative. We test them, keep what works and pause what doesn't.
Frequently asked questions
Who pays Meta for the ads?
You do, directly from your own Meta ad account. GrowGram Media sets up and manages the campaigns.
How many ad campaigns are included?
Silver includes 1 Boost Post campaign, Gold includes 2 Meta Ads campaigns and Platinum includes 3.
Can I change my ad budget every month?
Yes. You decide the budget, and we suggest a range based on your goals.
Get a free consultation and a plan made for your business.