Pricing · 5 min read · Updated 15 Nov 2026 · By GrowGram Media
Instagram marketing has two costs: the agency fee for content and management, and the ad budget you pay directly to Meta. At GrowGram Media, plans are ₹2,499 (Silver), ₹4,999 (Gold) and ₹9,999 (Platinum) per month, plus a ₹199 one-time onboarding fee. For ads, we usually suggest ₹2,000–₹25,000 per month depending on your goals.
What are the two parts of Instagram marketing cost?
1. Agency fee: what you pay an agency like GrowGram Media to plan and design posts, edit reels, write captions, manage your account and set up ad campaigns.
2. Ad spend (ad budget): the money you pay Meta (Instagram and Facebook) to show your ads to more people. This is paid from your own ad account, so you always see exactly where it goes.
What do you get at each price?
| Plan | Monthly fee | What's included |
|---|---|---|
| Silver (Starter) | ₹2,499 | 8 posts, 4 reels, 8 stories, captions and hashtags, account management, 1 Boost Post campaign |
| Gold (Growth) | ₹4,999 | 12 posts, 8 reels, 15 stories, 2 Meta Ads campaigns, audience targeting, Google Business Profile and WhatsApp Business setup |
| Platinum (Premium) | ₹9,999 | 16 posts, 12 reels, 25 stories, 3 Meta Ads campaigns, retargeting, optimisation, lead generation strategy, Google Business Profile management |
Every plan has a ₹199 one-time onboarding fee. GST is extra, if applicable. See the full comparison on our pricing page.
How much should a small business spend on Instagram ads?
| Plan | Suggested monthly ad spend |
|---|---|
| Silver | ₹2,000 – ₹5,000 |
| Gold | ₹5,000 – ₹10,000 |
| Platinum | ₹10,000 – ₹25,000 |
Start small, see which ads bring messages and calls, then increase the budget on what works.
Example: what does a month cost in total?
With the Gold plan: ₹4,999 (GrowGram fee) + ₹10,000 (Meta ad budget) = ₹14,999 total monthly investment.
What can change the cost?
- How many posts, reels and stories you need each month
- How many ad campaigns and ad creatives you run
- Whether you can share raw videos and product photos (professional photoshoots cost extra)
- Festival or offer creatives beyond your plan (available as add-ons)
- GST, if applicable
Which plan should you choose?
- Silver if you are just starting on Instagram and want a professional, active profile.
- Gold if you want to grow followers and start running proper ads.
- Platinum if your main goal is leads and sales.
Frequently asked questions
Is the ad budget included in the plan price?
No. The plan price covers content, management and campaign setup. The ad budget is paid by you directly to Meta.
Is there a long-term contract?
No. The minimum commitment is 1 month.
Do prices include GST?
No. GST is extra, if applicable.
Get a free consultation and a plan made for your business.